Will SEO change in 2021? Well in this video, I’m going to show you seven of my new predictions for 2021, based on my experience, working in this industry since 2011., so SEO prediction number one is you can expect fewer clicks, so searchers are clicking on organic results. Less than ever and many variables are responsible for this, but two of the biggest culprits are number one more SERP features which are featured snippets, instant answers, and knowledge boxes, reduce organic ctr number two aggressive google ads.
So, what’s the best way for Facebook, Google, or any ad giant to increase revenue in the short term? Well, they will force you to pay for ads by reducing organic reach, and I do believe google cares about delivering quality answers for searchers, but don’t forget they will always care more about pleasing their shareholders. Google will do what it takes to increase it for their advertisers and never forget that.
So the question is: what can you do to increase your organic ctr number, one! Don’t target dangerous keywords: you shouldn’t target keywords that have a high probability of producing low ctr. Google. Can answer simple queries like what time is it in location or? What’S the temperature the searcher doesn’t need to click through on these types of queries, in short, avoid keywords that have easy answers.
Number two: build your brand branded searches are the key to long-term seo. Success and you attract more branded searches by having an amazing product or by adding incredible value in your market plus branded searches are a huge trust signal for seo and I believe your brand’s reputation and trust are the future of effective seo more on this. In a second so seo prediction number two is voice: search becomes more popular now, voice, isn’t the future. It’s already here, according to bright local 58 of consumers, have used voice search to find local business information in the last 12 months.
Now, here’s the good news you don’t really need to do anything new to optimize for voice search. All of the traditional seo. Actions like create effective new content on-page seo, ux, optimization, and link building will all help voice search performance. Now, there’s one key difference, though: according to backlinko’s voice search case study, approximately 75 of voice search results rank in the top three. For that query, that means you need to focus on traditional rankings. If you ever want to become a voice search, result and now we prediction, number three is that mobile search continues to dominate.
Now, this is a no-brainer here, but most searches are on a mobile device and to be exact, 52 percent of all website traffic was generated through mobile phones according to Batista. Now, I will say it varies based on the industry. For example, 80 of the traffic coming to my website. Gotcha seo.com is from desktop and I’ve seen this trend in many b2b industries, but most industries will get most of their traffic from mobile, and this is the reason why google rolled out mobile first indexing and they have way more data than we do. And it’s obvious that mobile is more important than ever, and it also means that your website absolutely needs to be mobile-friendly, but not only that the mobile experience needs to be exceptional as well.
Which brings me to SEO prediction number four and that’s that UX becomes A stronger ranking factor now, one of the best ways to improve SEO performance is to optimize your site’s up. In fact, adobe discovered that 38 of people will stop engaging with a website if the content and layout are unattractive, but that’s not all. Google has publicly stated that page experience will be a ranking factor in the coming future. This alone should make you value ux and ui, optimization even more, but the question is: how do you actually optimize ux?
Well, there are obvious UX, optimization actions like increasing your website. Loading speed, making your site mobile friendly, not using aggressive, interstitial pop-ups, and not using disruptive ad placements, but there is one ux, optimization action that matters for seo more than anything else, and that’s optimizing for user intent. So what does that mean? It means that your page should satisfy the intent of the keyword that was searched now. I won’t go too deep into this, but the best way to understand user intent is through categorization, just memorize.
These four types of user intent number one informational. If a user searches how to build backlinks, you should serve them an informational piece of content because that’s the intent number two comparisons: if a user searches for versus areas they’re looking to compare and contrast these two products, so they can make an educated buying decision and A good page would be explaining the pros and the cons of these two products, which would satisfy the intent for that search. Query number three: transactional: if a user searches by both seo academy they’re ready to transact number four navigational, if a user searches both seo academy login, you know exactly what they’re looking for just give them the login page. It’s that simple!
So just try to get into the searcher’s mind every time you decide to target a keyword. What do they actually want when they enter the search query? Its time well spent trying to figure it out and getting it right will improve your page’s ux, and that means users will stay on your page. Longer. Won’T pogo stick as much may visit a second page on your site, or they may complete a goal like subscribe, submit a lead form or even buy one of your products. I recommend using a combination of google analytics and heat map technology like sumo, hot jar, or optimized to test and optimize your UX, so optimizing is the baseline for effective use.
But what happens when most websites have strong UX? What signals can google use to determine what the best pages for that particular keyword? Well, the same signal they’ve used since the very beginning, which are backlinks, which brings me to seo prediction number five. You still need backlinks to rank, and I’ve heard some people claim that backlinks don’t matter or that ux is more important than backlinks, but this is wrong links matter and will continue to be critical to google’s algorithm now and into the future.
Links are the only accurate differentiator if all things are equal. Let’s say two pages are competing for a keyword. Both of these pages have in-depth well-researched content written by a qualified expert have perfect page level. Optimization has perfect UX and all user signals are positive. What page deserves to rank number one? Well, it’s pretty challenging to make a decision when you don’t have any external signals and that’s why backlinks, which are really just votes, are critical to google’s algorithm but don’t take my word for it.
According to backlinko’s massive google ranking study the number of domains linking to a page correlated with rankings more than any other factor and sem rush had similar conclusions. They found that the higher the domain’s position on the SERP the more referring domains. It has not only that areas studied one billion pages in their content explorer index and discovered that there’s a direct correlation between total linking route domains and total organic search traffic. In fact, they discovered that over ninety percent of pages in their content explorer index get zero traffic from google, and guess what roughly 85 of those pages have less than three linking root domains. So the truth is backlinks matter now, and they will continue to be a big ranking factor in the future, so seo prediction number six is that accurate information becomes even more critical.
Now I believe, google tested this theory with the medic update and I also think it wasn’t a successful test, because many websites saw a reversal after dropping it’s very similar to the test. They ran to see how the series would look without using backlink signals, but with that said, I believe that eating which stands for expertise, authoritativeness, and trustworthiness is and will be a big deal going forward.
Google wants accurate information written by real experts in their search results, and you can feel that sentiment through their search quality, evaluator guidelines, this all circles back to quality content, google’s panda, algorithm, targeted, thin low quality, affiliate websites. Why wouldn’t they continue down that path?
Google wants to eradicate inaccurate and potentially dangerous information from their search results, and the good news is that optimizing for eat or eat is super easy, just find a credible author who is someone with real credentials, experience, and other forms of social proof, write, well-researched, in-depth content, and just to be a good company
The truth is Google definitely has all the positive and negative information about your brand because their data access is unlimited. So if your product sucks or your company wrongs its customers, then your seo performance will likely suffer as well. Now won’t happen tomorrow, but it’s definitely coming soon and seo prediction number seven is that ranking will take longer. Did you know that ahrefs discovered that the average top 10 ranking page is over two years old? That’s why I always emphasize patience so much SEO is a very long term game and if you’re not willing to put in the work over a sustained amount of time, then it’s probably not the right marketing channel.
For you. That said, the potential is huge for people who are willing to do the right work and to be patient, and I’m going to do it. One bonus seo prediction which is seo prediction number eight seo continues to be the best online marketing channel in 2021.
Now, despite these changes or perceived challenges, SEO is more alive than ever. It’s definitely harder and requires more skill sets, but that’s a good thing. It’s good for those that are willing to learn, take action and those that are willing to be patient.
The truth is, companies are willing to pay more for seo than ever before, because it’s so much harder than it used to be, and that means, if you possess the ability to increase organic search traffic, then you will never need to worry about money again. You can take on clients, you can start your own niche websites and you can have real financial freedom when you understand how to get SEO results. All you need is just the right system to follow and a credible teacher, and I can help you on that front. So please subscribe to my channel, so you can get more free SEO training in the future. So now to you, what are your new predictions for 2021 leave them below, and please, like this video, if you got some value. Thank you so much for watching and I’ll see you in the next video
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