Having a blog is one of the easiest ways to increase your website’s potential in the search engine. The important SEO details are in the blog. Optimizing your website will help search engines “understand” your content and increase the chances of “blanketing” the search engine. Here I will share with you the most important aspects of optimization and having a blog.
Blogs are a CMS and SEO Goldmine
CMS stands for content management system. Search engine optimization is easier with a CMS, mainly because the program handles all meta tag data and meta keyword tags. Link metrics are built behind the scenes in CMS, so optimization is easier and the Google search engine can easily pick up your data. This data stores important and relevant information inside content such as:
- Title tags
- Description tags
- Header tags
- Internal links
- New pages
- Back-end sitemaps
- Search engine friendly URLs
- WordPress Plugins
This saves you much time and optimizes the linking potential. Link structure is important, and CMS systems typically are easy for search engines to index because they create good internal link structures. Internal linking properly is important, as it subcategorizes all your blog content for the search engines. In additions, SEO friendly images allow search engine spiders to understand your website’s content better.
It’s easy to post new blogs
Search engines like seeing new content each time they return. It reestablishes their own importance and gives them the incentive to continue to check back often and spider crawl your site. When these search engines (google, bing, yahoo, etc.) frequently crawl your site’s content, it becomes easier to create a buzz about the website. Internal linking will end up creating you more and more backlinks with each new page you post, be sure to attach a meta tag to your blog post.
Sitemap.xml and “crawl-ability”
CMS blogs like WordPress will automatically optimize and create a list of all your links. Each page is assigned an importance and can easily be re-crawled by search engines if the page is updated. Sitemaps are generated for the search robots, as it saves energy and time to create a back-end index. Check Google Webmaster Tools or Google Analytics inside the Google Dashboard to learn more about Google Sitemaps.
Social media and Google Reader
Tools like Feedly (iOS/Android/Web) or RSS can help increase your online visibility without changing your meta tags or working about the ranking algorithm. Of course, you can write search engine friendly blog content for better search engine rankings. A blog can connect you with the population with a better web presence.
All this and more is why having a blog on your website is important and will help SEO your website grow its audience. Be sure to optimize content accordingly, otherwise, search engines won’t pay attention!
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