The typical explanation as to what a bounce rate is, is when someone arrives at a website, doesn’t interact and moves away from the website. In other words, the person bounced away from the website without engaging.
So, for all intents and purposes, the higher your bounce rate, the less engaged/interested people are with your website. But is this enough, is simply seeing a 30% bounce rate in Google Analytics enough to assist you in any regard? What about “time on site”, isn’t that another mysterious metric that doesn’t really offer up much value?
Both of these metrics are dangerous, drawing conclusions from them can really lead you down a risky path. So, today we’re going to tell you about two Google Analytics plugins that will decipher these metrics a little more, and allow you to access some data that will assist with making clear and calculated decisions when dealing with bounce rates and “average time on site”.