SEO is a skill of increasing a website’s position within search engines such as Google. When a potential customer is searching for a service or product they will use key-phrases like: “Lawn Care in Oklahoma City” or “Dentist in Tulsa”. They will not search for a company name.
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What is SEO?
Search Engine Optimization (SEO) Is a skill that we have built on over the last 30 years of being involved in marketing and web development, by examining exactly what search engines are looking for when ranking websites.
SEO is the “Organic” ranking of a website within a search engine, such as Google. If you want your website to be found by potential customers online for your services or products the SEO is an essential tool. SEO will help your website climb the organic rankings when people search for a service or product.
What are Key-Phrases?
A key-phrase is simply a search term used by online users when searching for products or services. Examples of key-phrases maybe, “Car Mechanic Wichita” or “Search Engine Optimization for small business”. What key-phrases do you use?
On-page Search Engine Optimization should be looked at before thinking about Off-page SEO. On-page SEO looks at the construction of a website, the background code, load speed, Anchor text, Title Tags, and construction.
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Off-page SEO incorporates link Building, Article submission, Blogging, News Article Submission, etc along with Social Media Campaigns.
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